The pattern is written in inches, so I'm going to translate it with approximate stitches. I prefer following a pattern that counts stitches then having to measure the work.
The purse begins with a chain stitch of 38. The first part of the instructions said to single crochet rows until you get 12 inches. I measured and it's about 37 single-crochet rows.
I finished crocheting the shells on Friday night. The instruction stated to make rows of shells so that the whole piece is 17 in long. The shell portion measures 9 rows long, with 6 shells in each row.
The best part about this simple pattern is that you can make your purse and length or width you'd like. You can add a strap, sew in a lining, or add a zipper if you wish. I'm going to make more of these purses in different sizes, and I will use different color yarn to give it a modern look, since color blocking is so in-style right now.
Oh, I almost forgot. Check out this awesome button! This was also in the instructions. I'm going to make a separate entry with the directions. I just love buttons!